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How Virtualization and Cloud Client Computing Improve Efficiency and Production While Reducing Costs

Maintaining the Competitive Edge in the New Era of Anywhere, Any Time Retail

This white paper examines how today, retail is all about being better, faster, and leaner. The past few years have been some of the most brutal and unforgiving in modern memory for retail organizations in the U.S. and around the globe. Constraints on consumer spending caused by the global recession and increasing costs are putting retail margins under greater pressure. Consumer spending remains patchy and unpredictable, and set against a background of continued economic challenges, increasing fuel costs and the specter of inflation, the focus for retailers is on cost-reduction as a means to offsetting margin pressure. Markets are changing rapidly and will continue their trend developments through 2011. But beyond these difficult market conditions, retailers will have to address the issues presented by the rapidly changing landscape of modern retailing. This can be seen in the short product life-cycles of consumer electronics goods, the impact of downloadable files on the music industry and the complex mix of retail channels now available to consumers – from main-street, the internet, catalogues, and mobile devices. Consumers are becoming far more sophisticated in their approach to gaining market knowledge and now have far higher expectations of service and value.

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